5 Things to Think About Before Creating a Marketing Plan
Setting a marketing budget before defining a marketing plan is like putting the cart before the horse. Although there are plenty of online resources that can help you get a general idea of how much...
View ArticleWhy You Stop Building and Start Marketing
Shachar Gilad founded SoundBetter after understanding there's no good solution he and other musicians and music production professionals can use to connect. Check out how SoundBetter grew to become a...
View ArticleInfluencer Marketing Is More Than Just An Overpriced Shout-Out
Influencers can be your best friend when it comes to amplifying your brand’s message to the digital world. But they can also harm you big time. Check out the smart ways you can use influencers to...
View ArticleHow to Choose a Name for Your Startup
Choosing a name for your startup can be a long process in which you advise with dozens of people - your team members, co-founder, family. It's important to remember a few things in the brainstorming...
View ArticleWhy Growth Cannot Happen Without Retention Marketing
Think about all the energy, time and resources it takes to acquire customers. A marketing funnel without retention is essentially a bucket with holes in it. Customer acquisition is the first step of...
View ArticleRanking #1 in Competitive Keywords Using Smart SEO
Ranking in a top result in Google search seems like mission impossible at times. Check out how Derric Haynie was able to rank #1 for a heavily competed keyword term by using a better strategy than all...
View ArticleThink About Your ASO Before Rushing into Buying Media
There's no question that startups need to factor in mobile when devising growth strategy. Gilad Bechar, Founder and CEO of Moburst, leading mobile marketing agency, on why you shouldn't forget your ASO...
View ArticleOutsourcing Marketing: The Smart Guide
For many start-ups, marketing is an after-thought. They have limited resources and those are most likely to go first to other areas such as product development. Some start-ups feel marketing is not...
View ArticleThe Secret to Successful Influencer Marketing
Influencer marketing is becoming a clear winner with over $2B spent in 2016 on sponsored social media posts. It’s a new and lucrative marketing market. It’s extremely inefficient and it’s really easy...
View ArticleHow to Improve Your Signup Form Conversion Rate
Launching a landing page with a signup form to collect leads before launching has only upside to it in my view. But how do you make sure it actually works? The post How to Improve Your Signup Form...
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